Logo and brand identity process
Introducing the Holum Studio Design Method, a highly effective approach to creating excellent design quickly and easily
Creating a logo and developing a cohesive brand identity is not a haphazard task; it requires a well-defined process that intertwines creativity, strategy, and meticulous attention to detail. This article delves into the multifaceted journey of logo and brand identity design, uncovering the integral steps and considerations with the aim of helping businesses lay the foundation for a visually compelling and memorable brand.
Initial Contact
The process begins when the client initiates contact through our online forms or via email, expressing their interest and outlining their project requirements.
Scope Call
Upon receiving the client's initial message, our studio will promptly schedule a scope call. During this call, the studio and the client will engage in a detailed discussion about the project.
The key elements to be covered include:
Client's specific needs and expectations
Project scope and objectives
Project timeline and deadlines
Deliverables and project goals
Potential creative approaches
Pricing and budget considerations
Confirmation
Following the scope call, both the studio and the client will confirm and align on the project's scope, timeline, and pricing.
Initial Payment
To initiate the project, the client is required to make an initial payment equivalent to 50% of the total project cost.
The successful completion of this payment marks the official confirmation of the project.
Briefing
After project confirmation, the studio will request a detailed project brief based on the previously agreed-upon scope.
The brief can take various forms, including a presentation, document, or email, and should include the following information:
Text brief outlining project specifics
Information about the client's industry
Description of the client's business nature
Internal references related to the project — The client is expected to select up to three references from our portfolio
External references, which may include examples from other brands or design elements — A mood board on Pinterest with images capturing their design ideas for the project.
Design typically fall into one of these categories:
Elegant and sophisticated - Louis Vuitton, Möet & Chandon, Mercedes
Corporate and competent - BlackRock, LinkedIn, McKinsey, Volvo
Futuristic & technological - Palantir, Google, Apple, Wise
Cool & contemporary - Supreme, Adidas, Red Bull
Ruggedness - Harley Davidson, Diesel, Patagonia
Aside from this, you will also have to provide us with the following Information:
What is the title of your brand and company?
Please write the company name as the brand will show, avoid company registration items such as AS, ASA, LTD if you do not want this info in your logo, example Holum Studio is legally called Holum Studio AS, our logo is simply Holum Studio
Next step we will select fonts for your brand and company
San serif fonts - well suited for modern and corporate look, think Tesla and Apple
Serif fonts - best suited for brands with a traditional styling, think Wall Street Journal and Möet & Chandon
Serif font heading and san serif body text - the best of two worlds combined, elegance with competance, think IWC Watches and Rolex
Next step is to select colour palettes for your brand, keep in mind there are only 10 colours, yellow, orange, red, blue, purple, green, brown, black, white, grey, however millions of brands, so do not worry too much about having the “same colour” as another brand, as that will happen regardless of what colours you chose.
Blue competance
Red passion
Orange excitement
Yellow energy
Purple expertise
Green safety
Black premium
White clarity
Grey subtle
Brown, humane
Try to select only 1 colour, as the best colour palette has a focus on either monochrome palette, or one clear brand colour with a backdrop of black and white.
Next step: Holum Studio References
Try to find 1 to 3 logo and brand projects in the Holum Studio portfolio that you find very much pleasing, and fitting to what you think is a great brand
Design is subjective and the most important part of the start up process is that you the client, owner, and founder of your brand think the brand looks great, therefore without too much consideration and reasoning try to find 3 projects in our portfolio that you think are great. also try to find 1 to 3 references based on famous and global brands such as, Nike, Prada, HSBC, Aesop, Palantir, Disney, Samsung, Tesla, famous brands you know and we probably know that can serve as a guide and direction for our work. When you the client have confirmed 1 reference from our portfolio and 1 reference from a famous brand it will be easy for us to get started with a clear path and direction for moving forward.
You can supply us with one to three design references from a variety of ways. Among them are the following:
Our portfolio
Holum studio possess an extensive portfolio encompassing various design services like logo design, branding, website design, and packaging design.
Our showcased works serve as a valuable source of inspiration for your brand's vision.External sources
Moreover, clients are welcome to provide us with references from other websites to align their desired color palette, typography, and overall design aesthetic.
Clients can save and send us the reference photos, enabling us to tailor your brand according to your preferences.Photo from everyday objects
Selecting references for design is an essential step in the creative process that helps designers gather inspiration and develop a strong foundation for their work.
References can come from a variety of sources, including magazines, websites, artwork, nature, or even everyday objects.Moodboard
A moodboard is essentially a visually curated collection of images, text, and other design elements that represent the desired look and feel of a project.
Designers use moodboard to explore different creative directions and communicate their ideas to clients or team members.
Our proactive team of designers takes the initiative to offer valuable suggestions in the form of three or more handpicked references from our extensive portfolio, or external resources. Ensuring they seamlessly harmonize with your brand. Moreover, throughout this process, our design professionalism serves as a guiding measure, ensuring the end result reflects a balanced blend of client preferences and our expertise.
Design Stage
At this stage, the client will have direct communication channels with their dedicated designer and the Art Director. These channels include options like WhatsApp, Slack, Email, or Messenger, tailored to the client's preference. This direct communication ensures a smooth and collaborative design process throughout the project.
Content and Assets
During the project's development, feel free to contribute any content you'd like us to incorporate. These resources play a role in guiding our design process, enabling us to create a tailored result that aligns with your brand.
If you already have an established brand, sharing your brand materials, images, assets, and providing your logo in a vector format is highly beneficial.
Design Options
We'll get started on the project by creating a cohesive presentation showcasing fonts, colors, and three logo designs. It will be thoroughly crafted using the client's provided brief and the designer's expertise.
We'll actively seek feedback and input from the client to ensure that our work aligns with their vision and meets their expectations.
The studio will present a set of meticulously crafted logo and brand identity designs, fostering collaboration between the client and designer for feedback and revisions.
Feeback and Revisions
Following review, the client must choose one of their favorite logos and request changes based on that favorite logo, or they can request three entirely new logos.
This procedure will be repeated until the client is completely satisfied.
Active participation from the client, offering insights and information, greatly contributes to the success of the final design. Collaborating ensures the design resonates with the brand and its audience.
Finalization and Delivery
Upon approval, the designer finalizes the visual profile and delivers assets, including:
Editable vector logo file in high quality, and high-quality exports in png and jpeg formats
Logo and Brand Identity Profile presentation in PDF
Stationery set (Letterhead, Invoice)
Business card design
Email signature design
Social Media Package (Post set, profile image, and banner)
Final Payment
The client settles the remaining 50% of the project’s price upon completion and delivery of the assets.
Brief
Help us get to know you and your company. Accomplish the form below:
